MICHAELA LOBB
Michaela is a marketing executive recognised for building high-performing teams, driving growth and helping organisations navigate change. With over 18+ years of experience spanning advertising, marketing, communications and digital strategy across APAC, Japan, New York and London, she has led work for some of the world's most recognised brands, whilst delivering measurable commercial outcomes.
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Today, as Director of Marketing at the University of New England, Michaela is focused on the future of student engagement, digital discovery and brand growth. Her leadership sits at the intersection of creativity, technology and strategy, with a particular interest in how AI is transforming the way organisations connect with their audiences. As a passionate marketer, Michaela is a focused leader, aiming to transform and develop her teams, challenging conventional thinking and creating marketing ecosystems that deliver long-term impact.



